OVERVIEW
Building concepts that drive business
Vilarki is a concept development company for the building industry. We help house manufacturers, property developers, modular builders and construction companies develop existing house models, turn previous projects into building concepts and create new building concepts. We do this by combining business insight with building design and marketing.
THE CONCEPT IDEA
An overlooked opportunity
Buildings are often developed as individual projects. But they can also be developed as products. By developing a building around a clear business insight, it can become a strong concept – one that can be sold again and again and create value across multiple markets.
Building concepts can be developed for most types of buildings. Ultimately, it’s about matching a particular type of building with the needs of a particular type of buyer or user. Here are some examples of concepts from Vilarki.
THE LUXURY BARN | Refined to perfection
THE SPIN | A café in constant motion
EDGE | The cabin for active living
COUNTRY | A home with room for life
KUBIQ | The ever-modern shape
VISION | Bring in the sky, bring down the stars
OFFERING
Three ways forward
1. Strengthen your existing offering
When you want to get more from what you already have. We review your offering, such as current house models or previous projects, and see what can be improved, repackaged or developed into new building concepts. You get a foundation for strengthening your business and your brand.
2. License a ready-made concept
When you want to test the market with a limited investment. We offer a selection of ready-made building concepts. You license the concept for a specific market and a defined period of time. If customers respond well to your offering, you simply extend the license.
3. Develop a new building concept
When you want to create something new for the market. We listen to your ideas and explore the commercial potential. If the conditions are right, we then develop a concept covering everything from architectural design to a campaign idea.
APPROACH
How we work
Business insight
MARKET ANALYSIS
EXISTING OFFERINGS
TARGET AUDIENCES
POSITIONING
Building design
ARCHITECTURAL IDEA
PLANS, ELEVATIONS, SECTIONS
STRONG SIGHTLINES
VIZUALISATION
Marketing
CONCEPT NAME
MESSAGING
ELEVATOR PITCH
CAMPAIGN IDEA
INSIGHTS
Stay inspired
Explore our insights on building concepts – from emerging architectural trends to proven principles of innovation and marketing. We send 2–4 emails a year.
COMPANY
About Vilarki
Vilarki develops building concepts that drive business. The basic idea is that buildings, like many other products, can be developed and packaged into strong concepts that drive sales and build brands over time. In one market or many.
The company is owned and run by Fredrik Hansson, who has an MSc in building engineering and extensive experience in international marketing as a copywriter, brand strategist, agency co-owner and creative director.
Want to know more?
Feel free to get in touch. A one-hour online meeting is enough to get a good sense of what Vilarki could do for you.