House concepts for house producers
Vilarki develops house concepts for house manufacturers, project developers, modular builders and construction companies. We combine strategic advisory services with attractive house design and effective marketing. This helps you grow sales, shorten the sales process, improve the customer experience and strengthen your brand.
Introducing the Tent Cabin together with Vida Building
A new offering for campgrounds and leisure destinations looking to increase occupancy through cabins that deliver a memorable experience, especially for children and young people. The concept is based on the ever-attractive A-frame design. Easy to order, assemble and maintain.
Why invest in concepts?
Because few players in the construction sector do. That gives you the opportunity to gain an advantage. By complementing your offering with well-thought-out house concepts you increase your chances of selling more houses at better margins.
Read more about the benefits of concept-driven development in our 80-page publication.
How we strengthen your business
House manufacturers
Developing inspirational houses and customized houses takes time and resources. By adding strong house concepts built to last, you free up internal expertise. Good concepts also generate interest in your company and strengthen your brand.
Project developers
Many residential areas look similar. That leaves location, location, location as the main differentiator. But not all locations are equally attractive and customers eventually tire of place-based positioning alone. House concepts give you something more to offer beyond the location itself.
Construction companies
As the builder you naturally have a close customer relationship. One or two house concepts tailored to your company and market can generate more business without requiring you to build a separate product and marketing organization.
Modular builders
Our house concepts are based on modular thinking. Perhaps you want to move further up the value chain and smooth out order intake. We help you find concepts that move your company forward without competing with your existing customers.
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What we offer
Strategic advisory
We help you analyze your brand, understand customer needs and map competitors. This enables you to choose the right path forward and find the right balance between house concepts and your existing offering.
Attractive house design
We develop house concepts with a clear idea, strong design language and solid functionality. Choose a ready-made concept that we adapt to your needs, or let us review your current house program and develop it further.
Effective marketing
We help potential customers understand the value of your house concept. This includes everything from naming and elevator pitches to messaging and campaigns that truly resonate.
What suits you best?
Develop an existing program
You want to limit your investment and build on what you already have. We analyze your current portfolio and further develop selected models into clear house concepts with updated architecture, functionality and sales communication. You pay per project.
Create a new house concept
You want to explore new paths to market. We develop a house concept from scratch based on your business goals and target audience. The result is a concept that aligns strategy, design and marketing. You pay per project.
Choose a ready-made house concept
You want to increase sales here and now. Choose from our ready-made concepts and adapt them to your construction method and brand. You pay via license per market area. A cost- and time-efficient way to test concept-driven development.
Ready-made house concepts
We offer a range of house concepts with concrete proposals for design and marketing. This shortens your time to market and accelerates your business. Each concept is adapted together with you to match your construction method and brand. Get in touch if you would like to review marketing materials and drawings for one or more concepts.
KUBIQ
The ever-modern shape
A modern-style home with classic proportions. Easy to place on most plots. Energy-efficient design where a cubic footprint minimizes building volume.
PARADIGM
A new house for a new era
The boundary between home and work is fading driven by the desire for a better life balance. But space comes at a cost. This concept keeps both area and economy under control.
TRADITION
A timeless house for generations
A house concept that combines the best of classical architecture with all the expectations of modern living. Perfect for those building for generations.
EDGE
The cabin for active living
A cabin concept for active destinations, from campgrounds and ski resorts to adventure parks. A slide runs along the roof encouraging play and movement.
RED COTTAGE
As classic as it gets
The red cottage holds a deep place in Swedish culture. Here adapted for modern use. Suitable as a campground cabin or vacation home.
ATRIUM
Never alone, always private
A space-efficient townhouse concept for dense yet secluded developments. Entry through an atrium courtyard that also serves as an outdoor space. Layout with both social and private zones.
VISION
Bring in the sun. Bring down the stars.
Inventing a new house type is hard. Here we have created a concept that delivers an extraordinary experience. The secret? A roof window open to the sky.
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More concepts in development
In addition to the concepts shown here we have more than twenty currently in development. If you have a specific need or question feel free to get in touch. Chances are we already have something relevant to offer.
From idea to launch
How do we develop, package and position your house concept? This publication explains our working method. A tip: take a closer look at page 78 where you can see how many millions are within reach with strong concepts.
Read more about how we develop house concepts in our 80-page publication.
We create concepts that drive business
You can buy a cup of coffee at any café. Yet many people choose large often international chains even though the coffee costs more. Why? They have a clear concept and that makes the money flow and the brand grow.
What if you could achieve the same transformation in your business through house concepts? That’s what Vilarki helps you with through strategic advisory services, attractive house design and effective marketing. We work with a clear framework and adapt it to your needs.
Want to learn more?
You are very welcome to get in touch. A one-hour digital meeting is enough to form a clear impression.
Not ready to get in touch yet?
INo problem. Stay updated by subscribing to our mailings. Expect three to four updates per year.
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About the company
Vilarki is run by Fredrik Hansson, an engineer with a master’s degree in construction engineering, a genuine passion for house design and long experience in marketing as a copywriter, brand strategist, agency partner and creative director. The name Vilarki is a combination of the words “villa” and “architecture”.